Amy is a brand strategist, creative director and writer with twelve years’ international experience within the publishing, design and fashion industries. In addition to her recent appointment as editor of Architecture Media’s Artichoke magazine in Melbourne, Amy is the director of Værnis Studio—a creative agency she co-founded in Copenhagen in 2020. Through Værnis, Amy and her collaborators support interior design, architecture and furniture clients with brand strategy, art direction and writing.

Prior to founding Værnis, Amy was Kinfolk’s brand director. During five years with Kinfolk, Amy helped facilitate the company's expansion from the USA to new European headquarters, built and led the team to deliver the magazine's print and digital relaunch, oversaw brand, marketing and partnership activity across Asia, the US and Europe, produced a series of New York Times best-selling books, as well as exhibitions and events.

CLIENTS & COLLABORATORS


3daysofdesign—Copenhagen, Denmark

&Tradition—Copenhagen, Denmark

Aesop—Copenhagen, Denmark

All the Way to Paris—Copenhagen, Denmark

Artisan Books—New York, USA

The Audo—Copenhagen, Denmark

COS—Copenhagen, Denmark

Design Hotels—Berlin, Germany

Dia Art Foundation—New York, USA

Frama—Copenhagen, Denmark

Gestalten—Berlin, Germany

GRAS—Edinburgh, Scotland

Herschel Supply Co.—Vancouver, Canada

Kinfolk—Copenhagen, Denmark

Lee Jeans—Melbourne, Australia

MENU—Copenhagen, Denmark

Mobilia—Perth, Australia

Møbel Copenhagen—Copenhagen, Denmark

New Works—Copenhagen, Denmark

Norm Architects—Copenhagen, Denmark

Openhouse—Barcelona, Spain

Space Copenhagen—Copenhagen, Denmark

Stilleben—Copenhagen, Denmark

Studio David Thulstrup—Copenhagen, Denmark

Studio Ongarato—Melbourne, Australia

Vice & Virtue—Melbourne, Australia

PUBLICATIONS


Soft Minimal—by Norm Architects, Gestalten 2022

Every Day Still Life—Stilleben, 2022

The Touch—by Kinfolk + Norm Architects, Gestalten 2019

The Kinfolk Entrepreneur—Artisan Books 2017

The Kinfolk Home—Artisan Books 2015