AMY ROSA

WOODROFFE


Amy supports the architecture and design industries through editorial, copywriting, and strategic consulting. She works across the field with international practices, design brands, creative agencies, and media.

Amy is the former acting editor of Artichoke - the Design Institute of Australia’s official interior design magazine - and InteriorsAu - Architecture Media’s online interior design platform. As an advocate for Australian design, Amy has hosted industry events, moderated talks at design fairs, judged national design awards, and covered local industry news.

Previously, Amy was brand director at Kinfolk in Copenhagen where she lived for 6 years. Amy helped facilitate Kinfolk’s entry into the European market, oversaw the magazine’s print and digital relaunch, and led projects in Asia, the USA, and central Europe.

Amy has produced books including New York Times best-seller The Kinfolk Home, The Kinfolk Entrepreneur, and The Touch. She wrote Norm Architects’ best-selling books Stillness in 2024 and Soft Minimal in 2022, and Stilleben’s Every Day Still Life in 2022. 

In 2019, Amy co-founded Værnis Studio in Copenhagen to provide architects, designers, and brands with a diverse skillset that she has developed over sixteen years. Værnis now operates from Melbourne with a global perspective and network.
 




CLIENTS & COLLABORATORS


3daysofdesign—Copenhagen, Denmark

&Tradition—Copenhagen, Denmark

Aesop—Copenhagen, Denmark

All the Way to Paris—Copenhagen, Denmark

Architecture Media—Melbourne, Australia

Artisan Books—New York, USA

Audo Copenhagen—Copenhagen, Denmark

Common State—Melbourne, Australia

COS—Copenhagen, Denmark

Design Hotels—Berlin, Germany

Dia Art Foundation—New York, USA

Frama—Copenhagen, Denmark

Gallery Sally Dan-Cuthbert, Sydney, Australia

Gestalten—Berlin, Germany

GRAS—Edinburgh, Scotland

Herschel Supply Co.—Vancouver, Canada

Kinfolk—Copenhagen, Denmark

Impulse—Berlin, Germany

Lee Jeans—Melbourne, Australia

Max & You—Melbourne, Australia

MENU—Copenhagen, Denmark

Mobilia—Perth, Australia

Møbel Copenhagen—Copenhagen, Denmark

New Works—Copenhagen, Denmark

Norm Architects—Copenhagen, Denmark

Openhouse—Barcelona, Spain

Space Copenhagen—Copenhagen, Denmark

Stilleben—Copenhagen, Denmark

Studio David Thulstrup—Copenhagen, Denmark

Studio Ongarato—Melbourne, Australia

Vice & Virtue—Melbourne, Australia





PUBLICATIONS


Stillness—by Norm Architects, Gestalten 2024

Soft Minimal—by Norm Architects, Gestalten 2022

Every Day Still Life—Stilleben, 2022


The Touch—by Kinfolk & Norm Architects, Gestalten 2019


The Kinfolk Entrepreneur—Artisan Books 2017


The Kinfolk Home—Artisan Books 2015








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